Pemasaran Hubungan Dan Optimalisasi Peran Manajer Menengah Dalam Perencanaan Dan Strategi Pemasaran

Albari Albari ()

Jurnal Aplikasi Bisnis, 2012, vol. 12, issue 9, 1387

Abstract: Preparation ofplanning andmarketing strategy development is an activity that must be done by marketing management in accordance with the duties and responsibilities. But in its development, these activities are often not run as expected, both of the process and implementation. This article provides a discourse that is needed in terms of planning and marketing strategies, particularly with regard to relationship marketing materials and optimizing the role of middle managers. To provide more complete understanding of this description, it also includes discussion of important aspects, such as the relationship with environmental analysis, internal and external marketing and performance evaluation.

Keywords: Planning; strategy; internal and external marketing; relationship marketing (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.uii.ac.id/JABIS/article/view/7547/6548 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:uii:jabisf:v:12:y:2012:i:9:p:1387:id:7547

Access Statistics for this article

Jurnal Aplikasi Bisnis is currently edited by Ana Yuliani

More articles in Jurnal Aplikasi Bisnis from Universitas Islam Indonesia
Bibliographic data for series maintained by Ana Yuliani ().