Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel

Khusniyah Purwani ()

Jurnal Aplikasi Bisnis, 2012, vol. 13, issue 9, 1505

Abstract: This paper surest a framework to identifiy competitive customer value proposition (CVPs) with four key dimensions of customer value in theJlrst step i.e. economic, functional, emotion and symbolic. A customer value proposition (CVPs) is developed on the basis of the these value dimensions, and evaluated for retailcompetitive advantage. Customer value and its CPVs have a key strategic role in organization to pursuit competitive advantage.

Keywords: Customers; Competitive advantage; Product positioning; and Retailing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:uii:jabisf:v:13:y:2012:i:9:p:1505:id:7563

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