EconPapers    
Economics at your fingertips  
 

PERILAKU KONSUMEN DALAM BERPINDAH MEREK PRODUK SEPEDA MOTOR

Khusniyah Purwani ()

Jurnal Aplikasi Bisnis, 2005, vol. 6, issue 8, 641-656

Abstract: This research ofbrand switching consumer behavior in motorcycle products focused on getting of consideration setsize consumer. The results showed that the replicated research model wasfit enough to be applied to the observed data. This condition indicated that brand switching consumer behavior occurred because of variables of the research. Four factors of getting of consideration set size consumer in the model com prised 1) product knowledge, 2) media search, 3) satisfaction and 4) prior experience.

Keywords: brand switching; variety seeking; product knowledge; media search; satisfaction and prior experience (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.uii.ac.id/JABIS/article/view/7396/6618 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:uii:jabisf:v:6:y:2005:i:8:p:641-656:id:7396

Access Statistics for this article

Jurnal Aplikasi Bisnis is currently edited by Ana Yuliani

More articles in Jurnal Aplikasi Bisnis from Universitas Islam Indonesia
Bibliographic data for series maintained by Ana Yuliani ().

 
Page updated 2025-03-20
Handle: RePEc:uii:jabisf:v:6:y:2005:i:8:p:641-656:id:7396