Implikasi Perubahan Lingkungan Bisnis terhadap Strategi Perusahaan, Studi Kasus: PT Bogasari Flour Mills

Suwarsono Muhammad () and Andi Yuliansyah ()

Jurnal Siasat Bisnis, 2008, vol. 12, issue 3

Abstract: This study discussed the emergence of business on PT Bogasari Flour mills before and after economic crisis 1997/1998 in Indonesia. Based on SWOT analysis with regard to business environment and governement policy, the study was able to identify prospected flour mills market. The results of the analysis indicate that government policy affected the implemented strategy of PT. Bogasari Flour MillsKeyword: maklun, environmental, brand, strategy

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:uii:jsbuii:v:12:y:2008:i:3:id:3939

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