Customer style inventory, the usage of Facebook, and purchase intention: are they connected?
Widarto Rachbini () and
Anna Agustina ()
Jurnal Siasat Bisnis, 2019, vol. 23, issue 1, 67-81
Abstract:
This study investigates the influence of price, brand, and novelty consciousness of customer style inventory (CSI) on purchase intention of shoes using Facebook. The involvement of opinion seeking using electronic word of mouth (eWOM) and attitude towards social online shopping as mediators of relationship between CSI and purchase intention is also tested. Purposive sampling method was employed, and respondents mainly are residents of the city of Jakarta and Bekasi. The study reveals that brand, price and novelty consciousness influence the opinions seeking through eWOM and attitudes towards online social shopping, which ultimately influence purchase intention of shoes product via Facebook. However, brand consciousness of shoes only plays small role on opinions seeking. Individual with brand consciousness of shoes reduces opinion seeking through eWOM in Facebook. While, price and novelty of shoes might become point of attention while consumers using Facebook.
Keywords: Opinion Seeking; Consumer Style Inventory; Facebook; E-WoM; Online social shopping (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)
Downloads: (external link)
https://journal.uii.ac.id/JSB/article/view/11859/9648 (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:uii:jsbuii:v:23:y:2019:i:1:p:67-81:id:11859
Access Statistics for this article
Jurnal Siasat Bisnis is currently edited by Ana Yuliani
More articles in Jurnal Siasat Bisnis from Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia
Bibliographic data for series maintained by Ana Yuliani ().