Marketing Of The Passanger Traffic By Rail Transport As A Component Of The Integrated Service Management’s Conception

Mykhaylo Makarenko and Oleksandr Bakalinsky
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Mykhaylo Makarenko: State Economy and Technology University of Transport, Kyiv
Oleksandr Bakalinsky: National Technical University of Ukraine «Kyiv Polytechnic Institute»

Ukrainian Journal Ekonomist, 2012, issue 1, 55-58

Abstract: The results of searching the marketing influence’s directions on passenger’s customer behaviour are shown at the service management concept frame.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2012:i:1:p:55-58

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