Methodology of ²ÌÒ: Efficiency Increasing of Marketing Communications

Tetyana Oklander and Igor Oklander
Additional contact information
Tetyana Oklander: Odessa National Polytechnic University
Igor Oklander: «Hi-Raise Constructions, Ltd», Odessa

Ukrainian Journal Ekonomist, 2013, issue 2, 57-60

Abstract: Methodology of IMT as instrument of communicative strategy’s development, choice of adequate advertisement carriers, and quantitative estimation of the communicative affecting’s effectiveness on potential customers in offered in the article. Methodology of IMT has following advantages: efficiency of marketing communications can be determined both during realization of communicative influence and after his completion; those changes of volumes of sales that is related to realization of communicative campaign are taken into account only; high authenticity of the got information.

Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2013:i:2:p:57-60

Access Statistics for this article

Ukrainian Journal Ekonomist is currently edited by Vadym Bardas'

More articles in Ukrainian Journal Ekonomist from Yuriy Kovalenko
Bibliographic data for series maintained by Vadym Bardas' ().