Marketing support for the process of attracting foreign direct investments to the enterprises

Oleg Kuzmin and Mariya Byrka
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Oleg Kuzmin: National University «Lviv Polytechnic»
Mariya Byrka: National University «Lviv Polytechnic»

Ukrainian Journal Ekonomist, 2013, issue 3, 15-19

Abstract: In this article we proposed the model of marketing support for the process of attracting foreign direct investments to the enterprises on the basis of processstructured management and the concept of relationship marketing. The role of relationship marketing is considered in the process of attracting foreign direct investments to the enterprises. The characteristics of the structural elements, tools and their usage in order to establish the relationship between “enterprise – foreign investor” have been analyzed, as well as the value aspects of the possible relationship.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2013:i:3:p:15-19

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