Marketing growth strategies: classical and modern approaches

Mykhaylo Oklander and Olga Zamlynska
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Mykhaylo Oklander: Odessa National Polytechnic University
Olga Zamlynska: Odessa National Polytechnic University

Ukrainian Journal Ekonomist, 2013, issue 3, 20-24

Abstract: In the article marketing growth strategies that provide increased sales, profits, market share, and company size, reduce cost are observed. The integrated models of classical and modern marketing strategy of growth are developed. It is proved that in the models of marketing growth strategy there are five models: three classic and two modern. The principles of choice of industry enterprises’ marketing growth strategies are proposed.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2013:i:3:p:20-24

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