Functional and Organisational Aspects of Forming the Marketing Strategies of Industrial Enterprises' Innovative Development

Svitlana Kovalchuk
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Svitlana Kovalchuk: Khmelnytskyi National University

Ukrainian Journal Ekonomist, 2014, issue 11, 55-58

Abstract: The article deals with the definition of industrial enterprises' innovative development. The scope of internal conflicts within enterprises' innovative activities as well as the ways to eliminate them is defined and formalised. The article reveals the process of formation and realisation of marketing strategies of industrial enterprises' innovative development.

Date: 2014
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