Neuromarketing - Theory and Practice of Influence Over Consumer's Subconsciousness

Mykhailo Oklander and Yuliya Gubareva
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Mykhailo Oklander: Odessa National Polytechnic University
Yuliya Gubareva: official dealer Honda in Odessa "FORTUNA GROUP LTD" LLC

Ukrainian Journal Ekonomist, 2014, issue 11, 59-62

Abstract: The article defines the essence of neuromarketing, the specificity of which is the use of psychotherapy research of the brain to influence consumer behaviour. The following parts of neuromarketing are defined: market research to determine the reactions of the brain; scent marketing; audiomarketing; psychology of colour. It is systematized the progressive world experience for Ukrainian enterprises.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2014:i:11:p:59-62

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