Client-Oriented Approach In Hospitality Industry

Pavlo Petrychenko
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Pavlo Petrychenko: Odessa National Economics University

Ukrainian Journal Ekonomist, 2014, issue 1, 79-82

Abstract: The features of past decades' competitive advantages in the hospitality industry, the causes of significant changes in business that require implementation of client-oriented approach in marketing activities of enterprises are explored in this article. The definitions of client-oriented approach are analyzed. Transformation of competitive space of hospitality industry enterprises is defined. The system of identification of strategic goals and key objectives of client-oriented service is offered.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2014:i:1:p:79-82

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