Basic Principles Of Marketing-Oriented Pharmaceutical Market Management

Tеtyana Shabelnyk
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Tеtyana Shabelnyk: Donetsk National University of Economic and Trade

Ukrainian Journal Ekonomist, 2014, issue 4, 50-52

Abstract: In the article the principles of marketing-oriented pharmaceutical market management are set forth, and determination of category "the marketing-oriented pharmaceutical market management" is given on the basis of analysis and generalization of literary sources and existent marketing principles.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2014:i:4:p:50-52

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