Innovation: The Way to Competitiveness

Ong Fon Sim and Md nor Othman
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Ong Fon Sim: Division of Business Administration Faculty of Economics and Administration University of Malaya Kuala Lumpur
Md nor Othman: Division of Business Administration Faculty of Economics and Administration University of Malaya Kuala Lumpur

Jurnal Ekonomi Malaysia, 1995, vol. 29, 37-77

Abstract: The process of transforming Malaysia into a fully industrialised nation requires an expansion of industrial activities. In order for industries in Malaysia to sustain their competitiveness and at the same time, to create new industries, technological change and innovation are important determinants of success. This paper attempts to examine the role of innovation in achieving and sustaining competitiveness by studying the experiences of two Japanese companies using the case study method. These two companies are Kao Corporation and Matsushita Air-Conditioning Group of Companies. They are market leaders in their respective areas of business and both adopt a systematic approach to innovation management.

Date: 1995
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