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Does Market Competition Motivate Corporate Social Responsibility? Insight from Malaysia

Maria Kontesa, Rayenda Brahmana and Gesti Memarista Mail ()
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Gesti Memarista Mail: Faculty of Economics and Business Universitas Kristen Petra Surabaya INDONESIA

Jurnal Ekonomi Malaysia, 2020, vol. 54, issue 1, 167-179

Abstract: This study aims to examine the role of product market competition on Corporate Social Responsibility (CSR) by engaging altruism and utilitarianism views. Using dynamic Generalized Method of Moment panel regression for 524 Malaysian non-financial industry listed companies from 2010 to 2016, we find that firms in a more competitive environments increase their CSR activities. We interpret these results as evidence that CSR is strategically chosen by firms not for the societal benefits, but more on business as usual; a support for utilitarianism view, i.e profit maximizations. It explains the rationale that CSR activities are less employed in a more monopolistic or oligarchic industry. Practically, this study suggests that the CSR activities are forced by market competition. Firms in a more competitive market need CSR as their non-market strategies.

Keywords: corporate social responsibility; market concentration; market size; product differentiation; product market competition (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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DOI: 10.17576/JEM-2020-5401-12

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