Creation of value in the Mexican craft brewing industry

Luis Ramón Cázares Sánchez (), María García and Blanca Tapia Sánchez ()
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Luis Ramón Cázares Sánchez: Maestro en Finanzas por la Universidad Nacional Autónoma de México. Cervecería Artesanal Mexicana.
Blanca Tapia Sánchez: Doctora en Administración por el Instituto Tecnológico y de Estudios Superiores de Monterrey. Universidad Nacional Autónoma de México.

Economía, 2019, vol. 44, issue 47, 101-130

Abstract: The craft brewing sector has gained great popularity in recent years, since both national and international consumption is increasing. In Mexico it is a still small sector, in comparison with the American industrial brewing sector, however, it can represent a good alternative for investors. The objective of this research was to determine if the craft brewing industry creates or destroys value. The multiple case method is used, applying the economic value added model to two artisanal brewing companies, one Mexican called “Cervecera artesanal mexicano” and the other American called Samuel Adams. The results allow us to determine that the Mexican craft brewing industry is creating value.

Keywords: Economic value added; brewing industry; creation of value. (search for similar items in EconPapers)
JEL-codes: G30 L66 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ula:econom:v:44:y:2019:i:47:p:101-130

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