MARKETING – A TURNING POINT FOR SMALL AND MEDIUM BUSINESSES. IMPROVEMENT SOLUTIONS WITH INNOVATIVE MARKETING

Florin Potra () and Oana Pop ()
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Florin Potra: Faculty of Business Administration, University of Bucharest
Oana Pop: Faculty of Business Administration, University of Bucharest

HOLISTICA Journal of Business and Public Administration, 2011, vol. 2, issue 2, 71-78

Abstract: This paper is aimed at analyzing the evolution of marketing in Romania, in the sector of small and medium businesses. It is an analysis based on facts, but also on personal opinions and solutions that we consider relevant for the subject. The paper presents the beginning period of marketing penetration in the Romanian market, and it stays around the fast evolution specific to the post communist era in Romania. After presenting the general context and the problems, we also included a section of suggestions and solutions, all based on concepts of creativity, innovation and human potential. Through this paper we want to reflect our trust in a better future for the small and medium businesses in Romania, and we consider that this better future is strongly connected to the way entrepreneurs discover the power of efficient marketing methods.

Keywords: Marketing; Innovation; Value; Small and medium businesses (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:2:y:2011:i:2:p:71-78

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