PACKAGING – THE SILENT SELLER OF THE PRODUCT

Andreea Bianca Ene ()
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Andreea Bianca Ene: The Bucharest University of Economic Studies, Bucharest, Romania

HOLISTICA Journal of Business and Public Administration, 2012, vol. 3, issue 1, 21-32

Abstract: Nowadays, packaging is one of the most important criteria for purchasing a product. A good overview of the products that are available for sale creates an initial image, which has an essential role in the consumer’s purchasing decision. Packaging should provide optimum conditions, flexibility and affordability. The packaging used is a link between the commercialized product - and the buyer in case of promotional packages, and it is intended to protect the product delivery. In most cases, the marketing of products could not occur without packaging. Its absence would make the exchange of goods inefficient, expensive or even impossible. The importance of packaging is evidenced by the basic functions that must satisfy: conservation and protection, handling, transportation, storage, information and promotion of the products. Packaging should be given greater importance because it can contribute to the success or failure of a business, which can be called "recipe for success". This is the reason why I chose this title,”Packaging – the silent seller of the product”, because it attracts the customer and sells the product. This research aims to emphasize the role of packaging, how it helps to sell a product and how much it matters in people's eyes. The research is based on the analysis of questionnaires completed by and for that was applied a questionnaire for students within the Faculty of Commerce from the Bucharest University of Economic Studies.

Keywords: package; promotion; protection; product; customerJournal: HOLISTICA Journal of business and public administration (search for similar items in EconPapers)
JEL-codes: D18 L66 M10 M30 M38 M51 (search for similar items in EconPapers)
Date: 2012
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