MARKETING DECISION SUPPORT SYSTEM - AS A FACTOR FOR EFFECTIVE MARKETING MANAGEMENT

Karolina Ilieska ()
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Karolina Ilieska: Faculty of Economics-Prilep, Republic of Macedonia

HOLISTICA Journal of Business and Public Administration, 2013, vol. 4, issue 1, 21-31

Abstract: Strategic decisions are made in uncertain conditions and high risk. Systems of supporting strategic decision contributed to minimizing the risk in making the decision. They offer possibilities for modern communication, model’s experiments, before testing of ideas, surveillance of effects of strategic decisions.

Keywords: marketing; decision support system; risk (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:4:y:2013:i:1:p:21-31

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