FILLING THE GAP: HOW APPLICATIONS FOR LEARNING BUSINESS ENGLISH CAN INCREASE GRADUATES’ EMPLOYABILITY

Marina Luminita Militaru () and Diana Eugenia Ioncica ()
Additional contact information
Marina Luminita Militaru: Bucharest University of Economic Studies, Romania
Diana Eugenia Ioncica: Bucharest University of Economic Studies, Romania

HOLISTICA Journal of Business and Public Administration, 2013, vol. 4, issue 2, 36-47

Abstract: In the paper, we notice the existence of a gap between employer’s expectations and employees’ actual skills when it comes to productive language use. While employers prefer already trained employees, i.e., those possessing the language skills required for the job, quite often, higher education institutions fail in their attempt to provide those language skills to their graduates. This makes the existence of a gap painfully obvious. The question that arises is: ‘How do we fill the gap?’ What are the best courses of action that would lead to graduates better prepared for the realities of the labor market, in terms of language skills, as well as general communication skills? The purpose of the article is to offer an overview of some of the best applications for learning Business English that have an impact on managing mobile learning. We want to specifically look at applications that offer possibilities for individual learning, thus providing an immensely helpful tool that proves beneficial for all the parties involved – employers, actual or potential, teachers struggling with the problem of bridging the gap between traditional education and advances in technology, and lastly, but most importantly, employees, in dire need of perfect language skills to meet the requirements of companies operating in an increasingly globalized world.

Keywords: digital learning; Business English applications; mobile devices; employability; language learning (search for similar items in EconPapers)
JEL-codes: O (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://holisticajournal.ro/details?pid=60 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:4:y:2013:i:2:p:36-47

Access Statistics for this article

HOLISTICA Journal of Business and Public Administration is currently edited by Adriana Grigorescu

More articles in HOLISTICA Journal of Business and Public Administration from Association Holistic Research Academic (HoRA) Contact information at EDIRC.
Bibliographic data for series maintained by Claudiu Baicu ().