GREEN BUSINESS – THE FUTURE OF PROGRESS IN BUSINESS

Andreea Bianca Ene ()
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Andreea Bianca Ene: The Bucharest University of Economic Studies, Bucharest, Romania

HOLISTICA Journal of Business and Public Administration, 2014, vol. 5, issue 1, 64-77

Abstract: Nowadays, ecology is one of the most disscused concepts. This can be seen from the fact that increasingly more companies resort to ”green” actions and strategies. In most cases, without the implementation of green management would be very difficult for a company to flourish. Its absence could be considered a competitive disadvantage, even a threat in terms of how the company is perceived by consumers. Implementing a ”green” management in old organisations and new ones should be given greater importance because it can contribute to the success of a business, which can be ”recipe of success”. This is the reason why I chose this title, ” Green Business - the future of progress in business "because adopting a "green" management will help create prestige, attracting the admiration of others, bringing profit to the firm and entrepreneur, and environmental benefits for survivors, which should give them the opportunity to enjoy what we have today, the key elements that must be harmoniously combined. This research aims to emphasize the role of ecology , how it helps to sell a product and how much it matters in people's eyes, to determine the the future of green business in Romania, how ecological actions contribute to the development of a company and how much importance they have in the environment. The research is based on the analysis of online questionnaires completed by and for that was applied a questionnaire for entrepreneurs and potential future entrepreneurs.

Keywords: Green business; sustainable development; ecology; environmental protection; entrepreneur (search for similar items in EconPapers)
JEL-codes: L26 M10 M11 Q2 Q56 Q57 (search for similar items in EconPapers)
Date: 2014
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