Using integrated communication inside an organization

Maria-Magdalena Lupu ()
Additional contact information
Maria-Magdalena Lupu: Valahia University, Târgoviste, România

HOLISTICA Journal of Business and Public Administration, 2015, vol. 6, issue 1, 47-58

Abstract: In any organization, regardless its activity, efficient communication is an indicator of its performance by which it can increase the market share, improves and consolidate its image and level of employment involvement. In order to get these results, communication has to be managed according to integrated communication that needs adopting a global strategy that can send a unitary message through all channels and ways. Used mainly by big corporations, integrated communication is still too little known and used, the advantages of this type of communication being neglected, most of the times. The reason we have started the study of the present article is identifying the factors that lead to the decision of valuing the concept of integrated communication on the results we get by applying this concept.

Keywords: communication; integrated communication; management (search for similar items in EconPapers)
JEL-codes: D83 H83 L1 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://holisticajournal.ro/details?pid=82 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:6:y:2015:i:1:p:47-58

Access Statistics for this article

HOLISTICA Journal of Business and Public Administration is currently edited by Adriana Grigorescu

More articles in HOLISTICA Journal of Business and Public Administration from Association Holistic Research Academic (HoRA) Contact information at EDIRC.
Bibliographic data for series maintained by Claudiu Baicu ().