E-commerce – modern form of business

Andreea Bianca Ene ()
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Andreea Bianca Ene: The Bucharest University of Economic Studies, Bucharest, Romania

HOLISTICA Journal of Business and Public Administration, 2015, vol. 6, issue 2, 117-129

Abstract: In the current era, it is almost impossible to live a day without internet. E-commerce involves using the Internet, being allowed digital business transactions between organizations and individuals. As the Internet continues to grow and more and more markets are developed, e-commerce enterprises must learn how to use this technology in order to relate to customer values, especially since the growth potential of B2C websites is fabulous. The reason I chose the title "E-commerce - modern form of business" is that I noticed the tendency of many companies to move their activity in online, much easier to reach potential customers, using networks socialization, which seem to capture the attention of all who want to be fashionable. The purpose of this paper is to establish what influence has the online shop on consumer purchasing decision, and in this sense a questionnaire was applied in the online environment, to those who have purchased at least once a product /service from online.

Keywords: e-commerce; web design; internet; online costumers; marketing research (search for similar items in EconPapers)
JEL-codes: L81 L86 M31 M39 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:6:y:2015:i:2:p:117-129

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