Integrated Communication in Private Sector Organisations

Adriana Grigorescu () and Maria-Magdalena Lupu ()
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Maria-Magdalena Lupu: Valahia University from Targoviste, Romania

HOLISTICA Journal of Business and Public Administration, 2016, vol. 7, issue 2, 58-68

Abstract: After nearly 30 years after the emergence of this concept, during which progress that has met its use in practice, studies and theorizing its demonstrated effectiveness and benefits indisputable to organizations that practice this type of communication, it seems there is still a lot of confusion about what is and how it is integrated communication. This paper aims to focus research and theoretical aspects of the concept and to consider how known and applied integrated business communication within private organizations in southern Romania. This approach is actually a picture of the realities of the business world although Romanian who is facing serious problems in carrying out daily activities must adapt to global developments.

Keywords: integrated communication; business communication; strategic communication; management (search for similar items in EconPapers)
JEL-codes: D83 H83 M00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:7:y:2016:i:2:p:58-68

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