The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"

Violeta-Andreea Andreiana (), Georgiana-Daniela Badicu () and Dorin Iancu ()
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Violeta-Andreea Andreiana: Valahia University of Targoviste, Targoviste, Romania
Georgiana-Daniela Badicu: Valahia University of Targoviste, Targoviste, Romania
Dorin Iancu: Valahia University of Targoviste, Targoviste, Romania

HOLISTICA Journal of Business and Public Administration, 2016, vol. 7, issue 2, 69-78

Abstract: New trends of tourists are targeting to the rural areas, the search of some ideal places for rest and recreation, which is a chance for development of rural areas deprived, contributing to valorisation the potential of the area, raising living standards, job creation employment, economic growth area, decongest crowded tourist areas etc. For a hostel to carry on turist business for purposes of profit, it is imperative that the marketing mix to be well formulated. Analysis of the marketing mix is an opportunity to identify if services meet the requirements of tourists, if their price is accepted, if the distribution of tourism services is most appropriate and whether to offer greater promotion pension.

Keywords: hostel; marketing; marketing mix; tourism; tourist activity (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:7:y:2016:i:2:p:69-78

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