Bucharest in Dutch Language Online Video Travel Stories

Diana Popa

HOLISTICA Journal of Business and Public Administration, 2016, vol. 7, issue 2, 79-87

Abstract: This article presents information of interest for researchers studying tourism or cross-cultural interaction, for economic actors involved in the tourism industry and for public managers wishing to improve the attractiveness of the city as a touristic destination. Dutch tourists visiting Bucharest or Romania are a group yet little researched, but with a very high potential, seen how a very large part of the Dutch population spends a holiday abroad, while also spending considerable sums of money on vacations. This article looks at Dutch language video narratives about Bucharest, uploaded on YouTube. Online video reviews can be seen as means of expressing satisfaction or dissatisfaction with a holiday destination purchase or as a means of self-expression. Many of analyzed videos in this article are more similar to aesthetic videos rather that product reviews, in which the city is the supporting actor and the content creator is the main actor. Prior expectations of Dutch tourists visiting Bucharest are quite low but their expectations are exceeded and the level of satisfaction is high. It can be expected that the more online reviews will be available to the public, the more the expectations of future Dutch tourists will be higher, as they will most likely use the available information as filtering mechanism. The city should thus be better marketed as a city trip destination with the help of this sort of online video reviews, presented by tourists from different countries in their native language. This is because when watching such a video review about a destination, the anticipated otherness of the location is diminished by the familiarity of the presenter, through the shared language and cultural frame.

Keywords: tourism; YouTube; expectations (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:urn:urnste:v:7:y:2016:i:2:p:79-87

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