THE CHANGE ï¿½ AN IMPERATIVE REQUEST FOR THE DURABLE OR SUSTAINABLE DEVELOPMENT
Aurelian Bondrea and
Madalina Constantinescu ()
Journal of Applied Economic Sciences, 2006, vol. 1, issue 1(1)_2006, 41-54
A credible hypothesis suggests that, in the future the economic growth will not be anymore a general and continuous one, and that the economic agents known from the special literature under the conventional name as organization or company (a group of persons acting conscious and coordinated in order to achieve common objectives), shall survive only if they make sustaining and continuous efforts to assimilate, in due time, the ï¿½last momentï¿½ technologies, including the ones referring to the organization and management of the performed activity. In this respect the plea in favor of the performance and elaboration of provisions or prognosis, as a premise of durable development, becomes legitimate and credible, contributing to the resolution of problems claimed by the general progress. Starting with XXIst century, the chance of survival of the economic and financial-banking units is proportional with the value of the management action, demarche known in the special literature as strategic management or management of change. But in order to be a successful one, the management must be creative, of prospective type and, as much as possible, non-conflictive.
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