AN UPDATE OF THE FRANCHISEE MOTIVATIONS: A STUDY IN SPAIN

Jose M. Ramirez-Hurtado and Bernardino Quattrociocchi

Journal of Applied Economic Sciences, 2009, vol. 4, issue 2(8)_ Summer 2009

Abstract: This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of franchises throughout the world in the last decade may have changed franchisees� opinions about their motives. This manuscript establishes an update of motivational incentives for individuals to enter franchising from the previous studies. The results provide the following ranking: (1) Proven business format, (2) Start-up support, (3) Established name, (4) Training provided, (5) Faster development, and (6) Ongoing support. This study and the previous literature suggest there is a limited group of motives involved in the franchisee decision, but the ranking varies from study to study. It shows a different ranking of motives for selection of a franchisee from previous studies.

Keywords: franchising system; franchisee decision; motivation; incentives (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.jaes.reprograph.ro/articles/summer2009/RamirezJM_QuattrociocchiB.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ush:jaessh:v:4:y:2009:i:2(8)_summer2009:66

Access Statistics for this article

Journal of Applied Economic Sciences is currently edited by Laura Stefanescu

More articles in Journal of Applied Economic Sciences from Spiru Haret University, Faculty of Financial Management and Accounting Craiova Contact information at EDIRC.
Bibliographic data for series maintained by Laura Stefanescu ().