DETERMINANTS OF BLOOD DONATION: A STUDY ON ORGANIZATIONAL SATISFACTION

Maura Pozzi (), Caterina Gozzoli (), Daniela Marzana () and Giovanni Aresi ()
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Maura Pozzi: Department of Psychology, Universita` Cattolica del Sacro Cuore
Caterina Gozzoli: Department of Psychology, Universita` Cattolica del Sacro Cuore
Daniela Marzana: Department of Psychology, Universita` Cattolica del Sacro Cuore
Giovanni Aresi: Department of Psychology, Universita` Cattolica del Sacro Cuore

Rivista Internazionale di Scienze Sociali, 2016, vol. 124, issue 1, 49-60

Abstract: The present research aims at investigating if motivations and social norms can determine satisfaction with organization – understood as an indicator of organizational well-being – in blood donation. Moreover, this study analyses the relations of organizational satisfaction on integration in the organization and identification with it in order to pursue research on prosocial behaviour volunteer retention. 2464 blood donors were contacted. The present work has important applicative implications as it can give guidance to blood donation organizations regarding factors determining attraction and maintenance of donors.

Keywords: Blood Donation; Organizational Satisfaction; Motivation to Give Blood (search for similar items in EconPapers)
JEL-codes: D23 D24 D51 I00 I12 I15 I31 I38 (search for similar items in EconPapers)
Date: 2016
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