 DEVELOPMENT PROSPECTS FOR THE FINANCIAL-BANKING PRODUCTS AND SERVICESSilviu Marius Seitan
Studii Financiare (Financial Studies), 2010, vol. 14, issue 1, 183-195 Abstract: The actual situation concerning the macroeconomic system evolution, namely, as a general description, the economic crises phenomena, is followed by effects developed in the most of the economic fields. These effects nature is either economic or behaviour ones. Regarding the bank market, the named effects push new situation of the banks strategies for maintaining the optimum levels of risk exposure and economic performances due to the rising of the market risk characteristics as well as the diminishing of the market economic performances characteristics. For banks, this situation makes compulsory new directions for market and management strategies. The main strategic objective of the banks, namely the maintaining of the share, make compulsory, in the new conditions, the identifying and attracting of new market segments for making possible the development of sustainable relationships. Keywords: bank; profitability; income; products and services; sustainability; strategy; market. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vls:finstu:v:14:y:2010:i:1:p:183-195 Access Statistics for this article More articles in Studii Financiare (Financial Studies) from Centre of Financial and Monetary Research "Victor Slavescu" Contact information at EDIRC. |
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