MANAGERIAL INNOVATION: A PREMISE FOR COMPANY’S STRATEGY ADAPTATION TO THE CHARACTERISTICS OF SUSTAINABLE DEVELOPMENT

Tudor Ciumara ()

Studii Financiare (Financial Studies), 2012, vol. 16, issue 3, 144-157

Abstract: This paper presents a perspective on the current situation of sustainable development in relation to companies‟ strategies and the role that management innovation may have to improve this situation. Starting with a brief analysis of the concept of sustainable development, we link it to the firms' strategies, emphasizing the essential elements of this relationship: the time horizon, the calculation of the output of the company and the company's global orientation. We conclude that new management mechanisms are necessary to enable a better integration of these elements in firms' strategies.

Keywords: strategy; company; sustainable development; management; managerial innovation (search for similar items in EconPapers)
JEL-codes: L10 L19 L20 M10 Q01 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vls:finstu:v:16:y:2012:i:3:p:144-157

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