DEVELOPMENT OF A FINANCIAL MODEL IN A BUSINESS: THE CASE OF A COMPANY IN PLASTICS INDUSTRY

Alexander Jaki, Charalampos Aitsidis, Fotios Panagiotopoulos and Dimitrios Maditinos
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Alexander Jaki: Department of Business Administration TEI of East Macedonia and Thrace, Kavala, Greece.
Charalampos Aitsidis: Department of Business Administration TEI of East Macedonia and Thrace, Kavala, Greece.
Fotios Panagiotopoulos: Department of Business Administration TEI of East Macedonia and Thrace, Kavala, Greece.
Dimitrios Maditinos: Department of Business Administration TEI of East Macedonia and Thrace, Kavala, Greece.

Studii Financiare (Financial Studies), 2019, vol. 23, issue 4, 21-38

Abstract: The purpose of this study is to analyze and explore thoroughly the economic situation of one of the leading European producers of masterbatches and agricultural films, hereafter (PK SA) and to propose various ways of development and expansion. In this paper, the operational analysis tools (PEST, SWOT and Porter) were used to analyze the company's external and internal environment. Next, a financial analysis based on the financial data of PK SA was carried out. Moreover, a financial model for the years 2012-2016 has been constructed in Excel so that by using possible future scenarios to forecast the financial future of the company for the next five years 2017-2021. The conclusions show that the company has a great potential to increase sales and profits, exploiting its potential and, above all, its extroversion, can achieve further growth over the next five years.

Keywords: PEST; SWOT; Porter; Financial analysis; WACC (search for similar items in EconPapers)
JEL-codes: C88 G17 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vls:finstu:v:23:y:2019:i:4:p:21-38

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