AGRIBUSINESS MARKETING AND MANAGEMENT

Thomas I. Wahl and Otilia Manta
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Thomas I. Wahl: College of Graduate and Interdisciplinary Studies, and Professor, Dept. of Agribusiness and Applied Economics North Dakota State University

Journal of Financial and Monetary Economics, 2016, vol. 3, issue 1, 172-174

Abstract: Agriculture is a business. As a business it is critical to understand who your market is and what they want as well as how economic forces will affect your business. Moreover, according to the Food and Agriculture Organization of the United Nations (FAO), agribusiness includes the supply of agricultural inputs, the production and transformation of agricultural products and their distribution to final consumers making agribusiness one of the main generators of employment and income worldwide. This paper aims to answer questions related to agribusiness marketing in agriculture. The first and probably most important is "What are you selling?" Then, "are you marketing a commodity or a product?" "What is the price?" And of course, "Is your market local or the world?" Following these basic questions, the details of what a business in agriculture means will be discussed.

Keywords: agriculture; business; marketing; management (search for similar items in EconPapers)
JEL-codes: Q01 Q14 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vls:rojfme:v:3:y:2016:i:1:p:172-174

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