THE EVOLUTION OF THE AUTOMOTIVE INDUSTRY IN THE CONTEXT OF THE COVID-19 PANDEMIC

Alexandra Lazar

Journal of Financial and Monetary Economics, 2020, vol. 8, issue 1, 214-219

Abstract: The COVID-19 pandemic had a major impact on the European automotive industry as demand for cars has fallen significantly. Specialists from IHS Markit estimate, in 2020, a decrease in sales volume by at least 22%. Starting from this premise we will try to identify a series of measures meant to support automobile manufacturers that are facing disruptions due to the SARS-Cov2 pandemic. The results will highlight the importance of the strategic vision and the influence it has on company performance.

Keywords: R&D; strategy; automotive industry (search for similar items in EconPapers)
JEL-codes: L6 L60 L62 (search for similar items in EconPapers)
Date: 2020
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