Defining Location Based Marketing and Identifying the Benefits of this Strategy

Mohammad Hazimeh ()
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Mohammad Hazimeh: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2021, vol. 10, issue 3, 122-126

Abstract: With the development of technology, marketing methods have had to evolve to suit everyday lives of customers in order to grasp their attention where it matters most. The increase of smart phone usage and the entrance of the social media and smart phone applications in everyday lives have made it necessary for marketers to tend to customers using those methods. Location Based Marketing has been the marketing method which reaches these potential customers where they are found, at the right time and place, in addition to the precise targeting of the relevant market. Location Based Marketing uses several techniques to achieve that matter, giving it several benefits, advantages, and an over hand in successful marketing and goal achieving.

Keywords: Marketing; Location; Location Based Marketing; business; social media; targeting; geotargeting. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
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