Theoretical and Applied Aspects of the Competitiveness of the Tourism Enterprise

Stoyan Marinov

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2021, vol. 10, issue 3, 63-71

Abstract: The report systematizes the theoretical statements about the competitiveness of the enterprise and specifies the guidelines for their practical application according to the specifics of the tourism enterprise (TE). The competitiveness of the tourism enterprise is defined. The process and methods of assessing the competitiveness of the tourism enterprise and the development of a profile of the main competitors are presented. The factors for increasing the competitiveness of the tourism enterprise are distinguished and interpreted. Possible strategies for increasing the competitiveness of the tourism enterprise are discussed.

Keywords: Business Economists; Competitiveness; Diversification; Tourism Enterprise; Tourist Market (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:10:y:2021:i:3:p:63-71

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