Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis

Diyana Boteva ()
Additional contact information
Diyana Boteva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 1, 102-111

Abstract: The object of this article is pricing and distribution in the hospitality industry, and the subject is the relationship between pricing and distribution policy in seaside holiday hotels. Based on the literature review and direct observations of the author on the activities of seaside holiday hotels on the Bulgarian Black Sea coast, the author aims to reveal the importance of pricing for the successful distribution of the seaside holiday product. A special emphasis is placed on interdependence between pricing and distribution policy of seaside holiday hotels in the conditions of Covid-19 crisis in tourism.

Keywords: seaside hotels; price; pricing policy; distribution policy; Covid-19 (search for similar items in EconPapers)
JEL-codes: R58 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://su-varna.org/journal/IJUSV-ESS/2022.11.1/102-111.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:11:y:2022:i:1:p:102-111

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().