Artificial Intelligence - a Key Success Factor for Wealth Management Industry

Plamen Dzhaparov ()
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Plamen Dzhaparov: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 2, 97-104

Abstract: The Private Banking & Wealth Management (PWM) industry is generally seen as embodying traditional, old-fashioned and even archaic values. Upheld for centuries, its business model, which is based on intensive, comprehensive and discreet personal interactions between financial advisors and wealthy clients, is put to the test today. In today's dynamic and highly connected world, a large number of HNWIs (High Net Worth Individuals) want faster and more convenient value propositions and a cutting-edge digital experience - a trend that the pandemic has amplified many times over. In order to meet the increased expectations of this clientele, private banks and other institutions in the sector are increasingly investing in a number of new technologies and tools, artificial intelligence (AI) taking a leading place among them. In addition to enabling a more complete and qualitative satisfaction of user needs, AI promises benefits for PWM companies in a number of other areas: risk management, compliance, cost reduction, etc.

Keywords: Artificial Intelligence; Machine learning; Wealth Management; Private Banking. (search for similar items in EconPapers)
JEL-codes: G21 O30 (search for similar items in EconPapers)
Date: 2022
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