Semantic Divergence in Contemporary Advertisements of the Bulgarian Tourist Agencies

Todor Dyankov () and Yuliyana Todorova ()
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Todor Dyankov: University of Economics - Varna
Yuliyana Todorova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2018, vol. 7, issue 3, 300-305

Abstract: The scientific paper attempts to draw a picture of the level of semantic divergence in the contemporary advertising of Bulgarian travel agencies. Based on the scope of theory and relatedness between the essence of the main ways of thinking, on the one hand, in relation to the advertising appeals, headlines and slogans on the other, the authors offer an approbation of a set of criteria for assessing the semantic divergence as a characteristic of the messages communicated by the tourist business in Bulgaria targeted in specific manners to specific audiences.

Keywords: semantics; ways of thinking; divergence; advertising appeals; tourist agencies; criteria (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:7:y:2018:i:3:p:300-305

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