Personal Sales and e-Business

Penka Goranova ()
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Penka Goranova: D. A. Tsenov Academy of Economics - Svishtov

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2019, vol. 8, issue 2, 163-170

Abstract: Sales can be defined as ways of shaping each transaction that implements products, services and ideas, and transferring ownership rights from buyer's sales representatives. A sale is limited to doing business itself and delivering products, services, and ideas to buyers' sales representatives. Sales perform economic, social and psychological functions. On the one hand, they are aimed at monetizing the organization that performs the respective business, and on the other hand, they realize the buyers' incomes to acquire the necessary products for production and consumer purposes. At both times, sales are at the heart of the economic turnaround in economic life and the path to successful economic growth and social development. The purpose of the report is to present the main aspects of personal sales, the benefits of e-business and the role of e-commerce in contemporary business. New needs are generated through online sales and can actively influence consumer behavior.

Keywords: Marketing; Personal Selling; Marketing Mix; e-business; e-commerce; consumer behavior. (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:8:y:2019:i:2:p:163-170

DOI: 10.36997/IJUSV-ESS/2019.8.2.163

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