Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment

Todor Dyankov () and Yuliyana Todorova ()
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Todor Dyankov: University of Economics - Varna
Yuliyana Todorova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2019, vol. 8, issue 3, 111-118

Abstract: The article aims to outline specific opportunities for market repositioning of eco-tourist products in conditions of strongly dynamic external environment. In reference to this, authors' own research approach has been used for generating creative suggestions by way of divergence. In the research experiment there took part students - future experts in the field of tourism, who are close to the modern interpretation of the threats and opportunities stemming from an ecologically problematic external environment.

Keywords: divergent thinking; market repositioning; dynamic external environment; eco-tourist products (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:8:y:2019:i:3:p:111-118

DOI: 10.36997/IJUSV-ESS/2019.8.3.111

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