Restaurant Chains: Opportunities and Prospects for Bulgarian Foodservice Operators

Georgina Lukanova ()
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Georgina Lukanova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2019, vol. 8, issue 3, 91-100

Abstract: Multiplication of objects or joining an existing chain is a good alternative for the development of the Bulgarian independent foodservice operators, which has been little studied in the Bulgarian specialized literature. In Bulgaria, as a country with developed tourism and cross-road geographical position, as well as a "new" market, the restaurant industry, including the multiplication of sites, has great potential. It is essential that the restaurant owners and managers are well informed about the features, advantages and disadvantages of the various forms of restaurant associations. In this regard, the aim of the paper is to present a summary of structured information about the restaurant chains, to analyze their contemporary development at international and national level, and on this basis to reveal opportunities that independent foodservice operators in Bulgaria can take advantage of.

Keywords: restaurant chains; franchising; marketing consortia; foodservice operators (search for similar items in EconPapers)
JEL-codes: Z39 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:8:y:2019:i:3:p:91-100

DOI: 10.36997/IJUSV-ESS/2019.8.3.91

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