Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria

Desislava Racheva ()
Additional contact information
Desislava Racheva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2020, vol. 9, issue 3, 117-126

Abstract: The non-life insurance market in Bulgaria is relatively unified when ot comes to terms of conditions and rates. This makes establishing a competitive advantage for insurance companies a difficult, multifaceted and complex task. The desire to achive leading market positions, in line with the development of a stable policy in terms of risk exposure dictates the need to systematically analyze the actions of market participants - competitors, customers, intermediaries. This article will summarize some of the approaches for studying the relationships in the channels for the realization of the insurance service and will propose a complex one in which to unite the positive aspects of each of them and to neutralize the negative ones.

Keywords: insurance intermediation; non-life insurance market; sales channel; insurance service; competitive advantages; buyer power (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://su-varna.org/journal/IJUSV-ESS/2020.9.3/117-126.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:9:y:2020:i:3:p:117-126

DOI: 10.36997/IJUSV-ESS/2020.9.3.117

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().