Important B2C Aspects of Location Based Marketing

Mohammad Hazimeh ()
Additional contact information
Mohammad Hazimeh: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2020, vol. 9, issue 3, 48-51

Abstract: Location Based Marketing is the act of the organization getting their business in front of their customer. This act aims to attract customers at the moment when they are most interested in purchasing from the business. This process requires a two way interaction where the business reaches out for the customer and the customer is grasped by the action and therefore responds to the marketing technique being targeted by. A customer may be targeted remotely where they would be far off, or maybe within the targeted area geotargeted by the business’s location based marketing tactics. Location Based Marketing is shaping up now a day marketing techniques where it has even become much of a necessity in the year 2020 due to the ongoing Covid-19 Pandemic.

Keywords: Marketing; Location; Location Based Marketing; business; customers; targeting; geotargeting. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://su-varna.org/journal/IJUSV-ESS/2020.9.3/48-51.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:9:y:2020:i:3:p:48-51

DOI: 10.36997/IJUSV-ESS/2020.9.3.48

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().