Online social networks and their application in the commerce

Desislava Grozdeva ()
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Desislava Grozdeva: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2012, issue 1, 27-32

Abstract: The popularity of social networking on the Internet is constantly growing and for the business organizations it is becoming increasingly difficult to ignore its impact for the overall business. The main aim of present article is based on the study of nature and characteristics of the online social networks and to reveal the most important guidelines for their use in commerce. In this context we will outline the problems that must be overcome by the commercial organizations in their involvement in social sites.

Keywords: social networks; Internet; commerce; user; communication (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2012:i:1:p:27-32

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