Conceptual bases of Theory of Consumer Behaviour

Violeta Peteva Laskova ()
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Violeta Peteva Laskova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2012, issue 1, 44-48

Abstract: Consumer behaviour is an interesting and complex social phenomenon, which represents a real challenge in aca-demic approach and in a practical approach. The theory of consumer behaviour is a mix of different scientific subjects such as: philosophy, sociology, psychology, social psychology, economics, behavioural economics. The conceptual bases of consumer behaviour are extremely large. They embrace the fundamental social sciences, invented by human civilization and upgraded thousands of years, but also a number of interdisciplinary research areas, which are a creation of the XXI century. The scope and complexity of the problems in this area are a serious challenge to any scientist. This modest arti-cle, without being exhaustive, focuses on some of the most important concepts underlying the theory of consumer behav-iour.

Keywords: consumer behaviour; marketing; behavioural sciences (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2012
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