Positioning of the cooperative retail consumer market of Bulgarian

Diana Shopova ()
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Diana Shopova: University of Economics - Varna

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2013, issue 1, 121-129

Abstract: In order to survive in conditions of increased competition, Bulgarian cooperatives is necessary to oppose to alternative strategies based on innovative advantages to attract the interest of customers and encourage their loyalty. Research in this paragraph is intended to indicate general characteristics of the place, significance, status, trends and expected changes, as in "Retail" and in cooperative retailer in Bulgaria. This will be highlighted, current trends in the development of trade at national level to be used by cooperative organizations, as this will help to increase the competitiveness of the cooperative retail trade in the country, to make it modern and meet the increased needs of the buyers.

Keywords: trade; cooperative trade; retail; cooperative retail; consumer market; sales; labor force; outlets (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2013:i:1:p:121-129

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