Homeshopping - shopping from home

Michal Stojanov

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2014, issue 1, 77-84

Abstract: The appearance of home shopping on the television channels, in the years of transition to a market economy in Bulgaria, creates new opportunities for marketing of consumer products. This work attempts to provide specifics, advantages and disadvantages of home shopping industry as typical tool for commercialization and distribution used by certain participants in contemporary commerce. The analytical part of the article presents the main trends and specific characteristics of home shopping market in the Republic of Bulgaria. The last part is dedicated to the ability of computer and television technologies merge and comprehensive development of interactive telemarketing concept.

Keywords: home shopping; telemarketing; home shopping channels industry (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2014:i:1:p:77-84

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