Application of Web Mining in Customer Relationship Managament
Snezhana Sulova ()
Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2015, issue 1, 105-110
The accumulation of more and more information on the Internet makes the global network a suitable source of new knowledge. Thus Web Mining technology and its application in customer relationship management are studied.
Keywords: web mining; customer relationship management (CRM); internet knowledge (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2015:i:1:p:105-110
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