Application of Web Mining in Customer Relationship Managament

Snezhana Sulova ()

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2015, issue 1, 105-110

Abstract: The accumulation of more and more information on the Internet makes the global network a suitable source of new knowledge. Thus Web Mining technology and its application in customer relationship management are studied.

Keywords: web mining; customer relationship management (CRM); internet knowledge (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2015
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