Some Aspects of Social Media and the Brand

Penka Goranova () and Steliana Vasileva ()
Additional contact information
Penka Goranova: Tsenov Academy of Economics, Svishtov
Steliana Vasileva: Tsenov Academy of Economics, Svishtov

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2016, issue 1, 51-58

Abstract: The combination of the coordination of brand messages in all media, including social media, the significant impact that social media has both on consumers and on the companies, the speed with which things happen in this area, and the relative paucity of existing research on the issues, concerned in this paper, are the reasons that have led to the development of the report. In particular, this study examines the main aspects of social media through the prism of branding.

Keywords: social media; branding; brand; brand equity; modern marketing reality; communication (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2051-58.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:y:2016:i:1:p:51-58

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().